It was a chance discovery and a meeting of minds.
And like any successful business idea IndiSpice happened to be in the right place at the right time.
Working in the Spice trade in the “Spice Paradise” of India, the bewitching beautiful state of Kerala, the founders first realized the importance of time to preserve the essence of spices. The traditional business model handicapped by its own processes could not be expected to shorten the duration it took the spices from fields to reach kitchens around the world.
The opportunity was waiting to be tapped.
Enter IndiSpice. Leveraging technologies, especially Internet and e-Commerce the founders initiated a process that apart from ensuring fair remuneration to the growers also considerably shortened the time from procurement to delivery. And this small step increased the footprints of IndiSpice far and wide – in the US, Europe, India and China.